How Nike’s hijab sports gear is taking on Islamophobia and patriarchy

Egyptian athlete Manal Rostom wearing the Nike Pro Hijab. Nike Nuraan Davids, Stellenbosch University In March, when sports manufacturer Nike launched its “Nike Pro Hijab”, it made obvious business sense. What Nike – perhaps inadvertently ̶ has done, is to legitimise the hijab across two very different narratives. One is in response to hostile liberal
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